Using Artificial Intelligence on your site? Updating your Privacy Policy is mandatory
Whether you use it to create images, generate product sheets, manage your blog, or integrate support chatbots, European and Italian regulations require you to clearly declare it to protect yourself and avoid penalties.
Artificial Intelligence is now an integral part of the management routines of almost all modern e-commerce sites. However, the entry into force of new European directives and the application of the GDPR impose precise transparency obligations regarding the processing of user data and the origin of published content.
To keep your store compliant and avoid disputes, the law requires you to **update your corporate Privacy Policy** and make a clear statement regarding the AI tools used accessible to users.
1. Update Privacy Policy + 2. "AI Transparency" page
Staying safe is simple: you need to update your general Privacy Policy (declaring the use of third-party AI providers or algorithms) and link a specific page dedicated to **AI Transparency** in your site's footer.
1. How to update your e-commerce Privacy Policy
Whatever platform or service you use to manage legal documents (such as specialized generators like Iubenda, dedicated legal consultants, or native modules), your policy must specify if and how personal data is processed using algorithms:
It is mandatory to indicate whether interactive chats transmit user messages or data to third-party servers to generate responses.
If you use product recommendation engines based on browsing behavior, the section on profiling must be updated.
2. Add the "AI Transparency" page to the footer
In addition to the technical Privacy Policy, regulations require immediate and accessible communication. The ideal solution is to publish a page called **AI Transparency** and link it clearly at the bottom of the site (in the footer).
We at Shopifacile have already configured our explanatory page, which you can freely use as inspiration for your own business:
CONSULT THE SHOPIFACILE AI TRANSPARENCY PAGE →How to proceed for your site
- DIY creation: You can draft the "AI Transparency" page and publish it yourself on your store using ours as a model.
- Clients with Active Support: If you have an active maintenance contract with Shopifacile, let us know which AI tools you use, and we will take care of creating and publishing the page on your site at no additional cost.
- Activate Dedicated Support: If you do not have an active plan, you can activate our technical assistance and maintenance service to make your store compliant and receive ongoing support.
Secure your e-commerce and avoid unnecessary risks
Activate the maintenance plan specific to your platform and let Shopifacile's technicians handle the compliance and ongoing support:
